1999
Menno Simons first steps into Ethiopian specialty coffee market.

As a coffee bean importer, we have embarked on a journey to discover, develop, and deliver great traceable coffees. And we welcome you to join us. We work together with coffee farmers, cooperatives, and exporters to provide roasters with traceable green specialty coffees.
Driven by curiosity, we discover new coffees and partners across the globe as we navigate the complex coffee market.
Coffee is a journey of exploration. The ever-evolving landscape of cultivation, processing techniques, roasting, and brewing reflects the vast diversity and perpetual innovation of the market. Global and regional challenges demand agility, ingenuity, and grit. With over 20 years of experience, Trabocca derives joy and energy from this complexity, creating better access to the market. We aim to continuously learn, adapt, and create solutions to discover great coffee.
Committed to fostering market access and mutual benefit along the production chain, we develop enduring relationships based on shared values.
Before coffee reaches your cup, it flows through many hands, each contributing to a storied journey. Diverse profiles are backed by rich cultures and communities in both producing and destination countries. Trabocca aims to build lasting relationships that transcend mere business. We recognize that only through collaborative effort we can establish positive social and environmental impacts. Cultivating innovation, knowledge, and awareness to develop great coffee.
Dedicated to closely monitoring coffee along every step of its journey, we deliver quality coffee and reliable service.
Consistency is the foundation of sustainability. Translating the dedication of our partners to the safe delivery of exceptional coffee requires proven logistics and quality protocols. Trabocca meticulously monitors quality specifications and regulatory changes to maintain a resilient supply chain. Upholding these standards, we can assure stable supply chains without compromising on unique flavor profiles to constantly deliver great coffee.
Captivated by the new coffee flavors he experienced in Ethiopia, Menno Simons founded Trabocca: a coffee bean importer with a strong focus on Ethiopian specialty coffee.
With an eye for potential, it wasn’t long before he brought the first certified Organic Ethiopian coffee to the market in 2004. Menno began to deepen out his knowledge of Ethiopia and started to explore other coffee origins.
For nearly two decades, Menno has brought together coffee professionals in pursuit of exceptional green specialty coffee. Today, our team of 30+ coffee-driven professionals work across three main offices: Amsterdam, Addis Ababa, Minneapolis, and supported by satellite offices in Chicago and Portland. Together, we combine expertise in Trade, Quality, Logistics, Sourcing, Sustainability, and Marketing.
Addis Ababa is the heart of our operations, with an extensive local team providing true boots-on-the-ground presence at origin. Close supplier relationships and hands-on involvement in sampling, container stuffing, and supervision ensure consistency and control.
While Ethiopia remains our core, Trabocca has built strong, long-standing relationships deeply ingrained across a wide range of origins. And through a network of trusted suppliers, we can deliver the coffees that make all the difference: in quality, taste, and transparency. Our offer lists include outstanding coffees from Brazil, Colombia, Kenya, Peru, Rwanda, and many more.
Our purpose as a green coffee importer is simple and clear: delivering great traceable coffees to your doorstep. Our end-to-end control of supply chains from tree to cup enables you to tap into long-term and direct relationships with the growers of your coffee.
If you are looking for a specific coffee profile, certified coffee, or supply chain, please reach out to us. We are here to make your pursuit of great coffee a success, every season.
As a coffee importer, we work closely with the entire supply chain. Whether you are a producer, exporter, roaster, coffee professional, or otherwise involved in coffee, we’re always curious to connect. Leave us your inquiry and let’s start the conversation.
Want to know which coffees we offer? Sign up for our weekly newsletter. Every Thursday, you’ll receive a short scannable newsletter in your inbox with all key information about our spot coffees. From flavor, score, available bags, and background stories. Everything you need to choose your next best specialty coffee.