‘My favorite coffee memory isn’t a single instance, it’s my “journey through coffee”. Creating value within Trabocca comes from that journey. Quality is a moving target, why would I stand still?’
My favorite coffee memory happened while working at a local café and roastery. I remember being greeted by the smell of the roaster every morning when I would come in to work and I could tell the coffee that we served was different than the usual commodity-grade coffee that I had previously served to customers at chain coffee shops. It was here that I had my first sip of a vibrant Ethiopian coffee and it blew me away. I realized that coffee did not have to be linear or one dimensional, it could be nuanced and exciting. Through my role in quality at Trabocca I hope to create a similar eye opening coffee experience for others as well.
'When I tried a perfect, washed, Yirgacheffe for the first time, I realized that coffee could taste, among many other things, like fruit. Within the coffee industry, we work with a supply chain which is very complex and culturally diverse so we need to be creative and resourceful every day.'
‘It was when I had a Kenyan coffee that was juicy and balanced with a unique hint of cinnamon, that I realized just how varied and delicious specialty coffee could be. My primary goal is to bring a true sense of transparency, accuracy, flexibility, and speed to any and all logistics, inventory, and operations-related needs.’
'My favorite coffee memory was on my first origin trip to Brazil. The part I enjoyed the most was the memorable connections we made with the farmers and their families while tasting the coffees they produced. It was also fascinating to see the coffee harvest taking place in the mountains. My goal in logistics is to connect the roasters with the high-quality coffees they need efficiently while developing relationships to better meet their needs.'
'I had my first washed Colombia while I was in country on an origin trip. I was exhausted from the previous days travel and the hot, delicious coffee brought me back to life. The amazing coffee, in combination with the welcoming & diverse company I shared that cup with created a memorable experience that I will never forget.'
‘My favorite coffee memory is cupping a large amount of low-grade, commercial brands of coffee and realizing that I had made the right choice to be in specialty. I strongly feel that we have one of the finest teams in the industry. Without them, I would not be able to serve our customers.’
‘My first great cup of coffee was a delicious Sumatra made near a driftwood fire watching seals on the coast of California. I find that appreciation for a job well done from a client is the greatest thanks and makes honest, trust-based business easy.‘
‘My preference goes out to the washed Ethiopian coffees which have a softer flavor. Within the team, it’s motivating to see how everyone is focused on great coffee. Whereas for my role in logistics, for me it’s about mirroring the quality of the service to the quality of the coffee.’
‘My best coffee experience was the adventurous sourcing trip we made to Ethiopia. We had to go from jeep to motorbike to walking over small muddy roads to discover a new coffee farm. At Trabocca, I work with clients to find out their needs and match them with the right coffee.’
‘With my background as a barista trainer, I always knew that specialty coffee runs through a lot of hands and that for quality in the cup all of them have their role to play. But this was not really real until my first origin trip to Ethiopia, where I got to see and experience the multitude of people doing their best to make a special cup of coffee. As Quality Supervisor I evaluate Trabocca’s coffees, from offer sample to arrival, this to ensure that the customer gets the coffee they want.‘
'My most memorable coffee moment was when I visited the port of Singapore at young age accompanying my father to take some coffee samples for our formerly family-owned commodity trading firm. The big piles of coffee bags and the scale of the warehouse made an ever-lasting impression on me. From that moment onwards commodity trading has kept my interest. Starting my career at Trabocca has fulfilled my wish to work in commodity trading and moreover enables me to connect people from all over the world with amazing coffees.'
‘It’s a pleasure to get to enjoy some of the best coffees in the world every day at the office. With years of experience in logistics and the international coffee business, I can anticipate the priorities of the client and what the necessary steps are to move coffee around the world.’
'I’ve been fortunate to experience many great coffee moments during my career in coffee, however, one which really stands out for me is when I was able to share a cup of coffee with a farmer in Tanzania who had been growing coffee for over 25 years and had never tried his own coffee before. At Trabocca I am responsible for sourcing coffee from Ethiopia. I bring knowledge and experience of working for an exporter in East Africa to manage and maintain the relationship between our suppliers and meet the needs and requirements of Trabocca and our customers.'
‘While roasting my coffee in a pan back in the day, I first experienced the changes in smell and color which resulted in a fresh coffee. I was amazed! Most important to me is my passion to explore, create and improve the supply chain, while sharing our experience and knowledge.'
‘My most memorable coffee moment was driving in Peru in a blue land cruiser called The Blue Beast, through the pine forest and towards the sunset while drinking an outstanding Ethiopian coffee in to-go mugs. My role here is to deliver the story of the coffee, making sure it stays intact as it travels through the supply chain.’
'My most memorable coffee experience happened totally by coincidence when I stayed in a plantation which doubled as a hostel in Colombia. On a tour, we picked coffee and roasted some in a pan; Ethiopian style. I was hooked in a new way. Three months later I quit my city job and moved country to work with coffee. Equally memorable was my first visit to Ndaroini with Menno. 400 farmers turned up out of nowhere to greet us, some had driven all the way across the country, incredible. At Trabocca, I aim to share this passion with whoever will listen.'
'The saturated sweetness of a Villa Rican yellow Caturra straight from the berry; it struck me how complex the world of coffee could be; from the silky honeyed fruit that I was tasting to the textured crema it would make on an espresso. I wanted to be a part of that and landed in a place where I can contribute to the quality of a great product'
‘I will never forget the first time I drank a Geisha Panama coffee from the Chemex: so clean and pure. My focus here is to try and to see things from a client’s perspective. I always make sure we are on the same page and advise the best option available.'
‘It was a proud moment for me to see Haile Gebre, the first farmer I worked with, develop as a key preferred supplier of various sustainable specialty coffee chains. At Trabocca, I always like to hear a Key Buyer explain what makes them tick, what makes them smile and what makes them sad. This way I get the satisfaction of finding tailor-made solutions.'