Jaime Jusipan, CRIC Maximum Authority 2023-25
During the 2024 World of Coffee Copenhagen, we spent time with Paola Reyes, CENCOIC's export manager, and Jaime Jusipan, a leader from the Zona Pueblo Yanacona, who was then serving as CRIC's Maximum Authority (2023–2025). They shared the values behind their governance system, in which leadership rotates every two years between communities, with no possibility of re-election. This ensures equal representation, shared power, and community-wide engagement. Within this cultural framework, coffee becomes more than an economic tool. It is a means of resistance, renewal, and tradition-keeping. For CENCOIC, maintaining autonomy over their production system is just as important as quality.





