Trabocca at World of Coffee 2026

Few roasters have built a reputation quite like Friedhats. Known for sourcing, roasting, and serving some of the finest coffees in Europe, they continue to combine exceptional quality with an unhinged sense of fun that has become unmistakably Friedhats.

Over the years, we’ve had the pleasure of sharing some great moments together. From traveling through Ethiopia with Bob and Dylan to previous takeovers and events. We’re excited to welcome them back to our booth in Brussels.

This time, they’re bringing something special from our lists: a Uganda Natural. As Friedhats puts it, they’ve been “eyeing the origin for years, waiting for the right coffee to come along. After several promising lots never quite materialized, they can finally dust off the Uganda label and share a coffee that convinced them it was worth the wait.”

Besides coffee, we’ll probably hand out some cold Ethiopian Habesha beers.

Trabocca Booth #7218 · 15.00 – 17.00 pm

Join us for Ethiopia Spot, featuring a curated selection from our spot positions for the 2025/2026 new crop. Experience the freshest arrivals from Ethiopia and get an early taste of the coffees before they reach our warehouses, showcasing the vibrant profiles and quality of the new season.

Trabocca Booth #7218 · 11.00 – 12.00 am

Join us for the OCR Smallholder Series: highlighting coffees sourced through Operation Cherry Red, our sourcing program focused on empowering smallholder producers and their families. Discover carefully selected coffees from dedicated producers and learn how direct collaboration at origin contributes to exceptional cup quality and lasting impact across the supply chain.

Trabocca Booth #7218 · 13.00 – 14.00 pm

Neues Schwarz has been at the forefront of specialty coffee in Germany’s Ruhr region for more than a decade. The family-run roastery helped shape a coffee culture that now stretches far beyond Dortmund, combining curiosity, quality, and a deep connection to origin.

Last December, we travelled through Ethiopia together with co-founder Benedikt. While his coffee buying journey had consistently brought him to Gedeb in the Yirgacheffe zone, this trip offered the opportunity to explore Ethiopia’s southern coffee regions in person. Walking farms, visiting washing stations, and the coffee communities turned into one of the highlights of the season.

Bene and Marco will be brewing a selection of favourites, including a lot from the Operation Cherry Red Smallholder Series and the famous Kenyan station Kii. Expect great coffees, stories from the road, and a chance to meet one of the roasters that helped put specialty coffee on the map in western Germany.

Trabocca Booth #7218 · 14.30 – 15.30

Trabocca Booth #7218 · 15.30 – 17.00 pm

Bocca is one of the OGs of the Dutch specialty coffee scene. For years, they have been pioneers and innovators, helping shape the industry and inspiring generations of coffee professionals across the Netherlands.

As they celebrate their 25th anniversary, we’re excited to welcome them for a special bar takeover at our booth.

Over the past few years, we’ve had the pleasure of traveling to origin alongside Bocca Head Roaster, Ernest. Together, we’ve explored various coffee-producing origins from Ethiopia’s highlands to Brazil’s Sul de Minas.

To mark this remarkable anniversary, Bocca decided to bring something special from a different origin: Colombia. Ernest and Denis will be serving an exceptional Geisha Washed Long Fermentation microlot from Huver Castillo.