Here's what you can look forward to when visiting us
- Cup a selection of our coffees
- Pick your green coffee samples
- Enter the giveaway to win
- Meet the team and get in touch
- Discover our guest roasters
- Espresso Martinis and beers
Thank you for visiting us at WOC 2024 in Copenhagen!
We’re excited to connect with you and share how we discover, develop and deliver great coffees.
See our program schedule, meet the Trabocca team, enter our giveaway and sign up for MyTrabocca and the newsletter.
Explore coffee regions of Brazil, Colombia, and Peru. Mainly known for importing Ethiopian coffees, Trabocca’s pursuit of great coffee has led us to discover supply chains all over the world – also developing significant long-standing partnerships throughout Latin America. As demand for these coffees increases, we continue to develop and strengthen our operations in these regions. This session highlights some of our key partnerships and the unique coffees they produce and showcases our commitment to sourcing exceptional coffees beyond Africa.
Fazenda Passeio
The Sitios of Sul de Minas
Valle Verde
Amigos de Betania
In our pursuit of great coffee strong partnerships with roasters are fundamental. Therefore, we are thrilled to host the amazing team of Czech roaster Rocket Beans at our booth to present their coffees.
Taste exceptional new crop coffees from Kenya and Rwanda. While Trabocca is renowned for trading Ethiopian coffee, our passion for coffee’s diversity has driven us to explore new origins, taste profiles, people, and cultures along our way. Through previous initiatives like The Kenyan Revolution or The Cookstove Project, we have demonstrated our commitment to developing strong partnerships and supply chains outside of Ethiopia. This session underscores our dedication to discovering and nurturing new coffee origins. Featuring our long-lasting connections with Rockbern, our esteemed supplier in Kenya, and Muraho, a relatively new yet remarkable partner in Rwanda.
Kenya, Rockbern
Rwanda, Muraho
The heart of our supply chains, a curation of our most traceable coffees from Ethiopia. This session celebrates our deep roots in Ethiopia, the alleged origin of coffee and the birthplace of Trabocca. Inspired by Ethiopia’s rich coffee culture, Menno Simons founded Trabocca and, just two years later, established our Ethiopian office. This gave us a unique vantage point to build close relationships with producers and secure the best picks of each harvest. In the landscape of the Ethiopian coffee industry, it is common to buy coffees from washing stations where cherries from thousands of farmers are processed and classified together. However, our Signature Collection showcases a different approach. These coffees come uniquely from individual farms and are directly traceable to single farmers and their families.
Close off a busy day at WOC with some cold drinks at our booth!
We will be serving Espresso Martini on tap, beers, and some alcohol-free alternatives.
Delve into the rich and diverse coffee regions of Ethiopia. With over 20 years of experience in importing Ethiopian coffees, we found opportunities to taste and source the finest beans from across the country. Our office in Addis Ababa plays a crucial role in sourcing and delivering the best coffees from each harvest, and origin trips have helped us build strong relationships with some of the best supply chains in Ethiopia. Honoring the true flavors of Ethiopia, we will present five outstanding samples from different producing regions to showcase its diverse cup profiles. Explore and compare the different regions to discover your personal preferences.
Guji Washed
Limu Washed
Yirgacheffe Natural
Sidamo Washed
West-Arsi Natural
Close off the last day at WOC with some cold drinks at our booth!
We will be serving Espresso Martini on tap, beers, and some alcohol-free alternatives.
Get your samples from the MyTrabocca vending machine at our booth or register for the online portal to:
Click here to sign up for MyTrabocca now.
Our new Trabocca Merchandise is highlighting our office locations in Amsterdam, Addis Ababa and Minneapolis. Expect quality organic fabrics, hand printed in Germany.
We are thrilled to host guest roasters who bring their unique roasting expertise to our booth. Visit us at any time and try a selection of exceptional beans from roasters who trust us.
On Thursday afternoon, Latvian roaster Rocket Beans will take over our booth, serving some delicious filter coffees. Don’t miss it!
Our dedicated team from sourcing, quality, trade, and marketing departments will be at the booth. Meet the experts behind our operations, ask questions, and discuss potential collaborations. We’re here to continue the conversation after the event. Find all our contact details to follow up on any discussions and inquiries you may have.
Menno Simons, Founder and General Manager
menno.simons@trabocca.com
Salvatore Russo, Trade Manager EMEA
salvatore.russo@trabocca.com
Matthew Harrison, Sourcing Manager
matthew.harrison@trabocca.com
Wim van Kooten, Senior Trader
wim.vankooten@trabocca.com
Christiaan Daarnhouwer, Trader
christiaan.daarnhouwer@trabocca.com
Maria Porto, Trader
maria.porto@trabocca.com
