Here's what you can look forward to when visiting us
- Join our daily cupping sessions
- Pick your green coffee samples
- Meet the team and get in touch
- Explore our Operation Cherry Red project
- Discover our guest roasters
- Taste our new Guji Kombucha
Thank you for visiting us at World of Coffee 2025 in Geneva!
We’re excited to connect with you and share how we discover, develop and deliver great coffees.
See our program schedule, meet the Trabocca team, and sign up for MyTrabocca and the newsletter.
Kicking things off, we will be having a selection of new crop coffees from Kenya and Rwanda. Expect some clean washed profiles from both origins, ranging from citrus and stone fruit notes to lingering floral aftertaste. With our Rwandan offerings we will also show some beautiful natural lots. Join us for the first Cupping Session on Thursday, the 26.06.2025 from 11.00 to 12.00 at our Booth #2591 right next to the Roaster Village.
Trabocca and Holy Bean have been working together since 2014, drawn together by a shared belief in quality, responsibility, and craft. From their female-led roastery in a former power station in Aarup, Denmark, Holy Bean brings a bright and delicate roasting style that highlights floral, fruit-forward profiles. Join us on Thursday, the 26.06.2025 from 12.00 – 2.00 to some delicious Ethiopian and Kenyan filter coffees, freshly brewed by their founder Sine and roaster Louise.
Friedhats and Trabocca have been working together since 2017, building a partnership rooted in a shared love for vibrant, high-quality Ethiopian coffees. Based in Amsterdam, Friedhats has become a defining force in the Dutch coffee scene — globally recognized for their top-tier sourcing, iconic packaging, and their fun, irreverent approach to specialty coffee. From gaining cult status to traveling with us through Ethiopia last year, Friedhats continues to push boundaries while keeping things refreshingly real. Join us for the Friedhats Bar Takeover on Thursday, 26.06.2025, from 2.00 – 4.00 pm at our booth, where their team will be brewing some of their selections.
Join us for Drinks and Tunes from 4.00 onwards at our Booth. We will be offering some fresh popcorn, cold beers, and drinks using our new Guji Kombucha.
Operation Cherry Red is back again! After hosting our OCR Auction 2018 we now revived the project in 2025 by bringing a selection of new smallholder producers to the tables. All of them, obtaining their own export license— resulting in unique lots, that are traceable to individual families, transparent payment structures, larger profits for producers, and measurable impact of the relationship. Join us for the second Cupping Session on Friday, the 27.06.2025 from 11.00 to 12.00 at our Booth #2591 right next to the Roaster Village.
Since 2019, Trabocca and Ineffable Coffee Roasters have partnered in pursuit of coffees that inspire and elevate. Founded in 2017 and based in Sevilla, Ineffable has become one of the key forces shaping the Spanish specialty scene — pushing boundaries with intention, consistency, and flavor. Recently crowned Best Spanish Specialty Roaster in 2024, they’ve become one of the standout voices in Spain’s growing influence on the global coffee map — a symbol of the country’s exciting and rising presence in the specialty world. Join us on Friday, the 27.06.2025 during the World of Coffee, at our booth for the Ineffable Bar Takeover, and taste firsthand why Spain — and Ineffable — are gaining well-earned recognition.
Giraffe Coffee Roasters and Trabocca have shared more than a decade of collaboration, growing together through a commitment to quality and clarity in coffee. Based in Rotterdam, Giraffe has long been one of the Dutch specialty pioneers — setting high standards early on and continuing to shape the scene today. With a minimalistic yet refined approach, they focus on making expressive, high-quality coffee both approachable and memorable. Don’t miss the Giraffe Bar Takeover at our booth on Friday, the 27.06.2025 during the World of Coffee, where they’ll be serving beautifully clean and characterful brews that reflect over ten years of shared craft and vision.
Join us for Drinks and Tunes from 4.00 onwards at our Booth. We will be offering some fresh popcorn, cold beers, and drinks using our new Guji Kombucha.
In our last cupping session, we will be discovering the different regions within Ethiopia. In a fun and educative setting, we will cup coffees from various zones in Ethiopia. Next to each set, you will find informative printouts explaining the differences in regions and their typical characteristics and flavor profiles. Explore the regions of Guji, Sidamo, Yirgacheffe, Limu, Benchmaji, West-Arsi and Kaffa. Join us for our last Cupping Session on Saturday, the 28.06.2025 from 11.00 to 12.00 at our Booth #2591 right next to the Roaster Village.
Gringo Nordic and Trabocca share a long-standing partnership built on pioneering spirit and a passion for Ethiopian coffee. Founded in 2017 by Johan Jörgensen — co-founder of the iconic Johan & Nyström roastery (founded in 2004)— Gringo Nordic continues a legacy that helped shape the Scandinavian specialty scene. Based in Göteborg, Sweden, both roasteries were among the first to champion light-roasted coffees in Europe, bringing clean, expressive profiles into the spotlight. Johan was also one of the first to start sourcing Suke Quto lots when we began introducing them to Europe — a close relationship that has only deepened over time. Join us on Saturday, the 28.06.2025 during the World of Coffee, at our booth for a special Gringo Nordic · Bar Takeover, where they will be brewing bright, elegant coffees that reflect years of shared history, curiosity, and commitment to craft!
Join us Saturday, the 28.06.2025, to try a wide range of coffees from our global network. We have been partnering up with some of our favorite roasters worldwide. Come through and pick your choice. In our Roaster Selection you will find coffees from not only European but also American, African and Asian roasters. Roaster choices include Coffee and Coconuts, Badeta, Uncommon, La Kava, Naughty Dog, Madison, El Magnifico, Cloud Picker, Coffee Libre, Coava, Cat & Cloud, Stumptown, SlowBloom, Regalia, Swiss Water, and EspressoLab. We will give out some samples of those coffees too!
Join us for Drinks and Tunes from 4.00 onwards (Maybe even earlier this time…) at our Booth to end the World of Coffee in good spirit. We will be offering some fresh popcorn, cold beers, and drinks using our new Guji Kombucha.
Get your samples from the MyTrabocca vending machine at our booth or register for the online portal to:
Click here to sign up for MyTrabocca now.
Discover our Operation Cherry Red (OCR) project, highlighting various smallholder producers with their own export licenses. By working directly with these producers, we ensure premium payments reach the right hands and can trace lots back to individual families. For roasters, this is a unique chance to source coffee right at its roots—challenging the norm of sourcing from regional washing stations. Join us for the OCR Cupping Session on Friday, the 27.06.2025 from 11.00 to 12.00 am; secure yourself some of the sample material; and get your hands on the amazing OCR Comic Strip we have been developing together with SOLO magazine for their new 14th Edition.
In the spirit of collaboration and strong relationships, we partnered up with our global network of roasters to serve you a diverse set of coffees at World of Coffee in Geneva! While we know how to source some of the finest coffees, our partnered roasters are the experts on how to get the most out of these beans by roasting and preparing them to perfection— showcasing the same dedication and passion we witness from producers in origin. After hosting Rocket Bean last year in Copenhagen, we decided for this year to give our booth in the hands of our trusted roasters almost entirely. Don’t miss the chance to meet our friends from Holy Bean, Friedhats, Ineffable, Giraffe, and Gringo Nordic. We will also have a wide range of coffees to try outside of the Takeovers, including some exciting coffees from American, African, and Asian roasters.
After offering some of Bain’s delicious Kombuchas last year in Copenhagen, we felt inspired to do something on our own terms! In collaboration with Bain and Bocca, we have been developing our own custom recipe. Inspired by the iconic Guji coffee profile, this brew captures its layered complexity—without using a single coffee ingredient. Expect a full-bodied but refreshing drink that tastes like citrus, stone fruit, and lingering florals in the aftertaste. A contemporary tribute to nature’s gifts and Ethiopia’s deep-rooted farming heritage—revived through curiosity, collaboration, and craft fermentation. Developed as a living celebration of origin and innovation.
Our dedicated team from sourcing, quality, trade, and marketing departments will be at the booth. Meet the experts behind our operations, ask questions, and discuss potential collaborations. We’re here to continue the conversation after the event. Find all our contact details to follow up on any discussions and inquiries you may have.
Salvatore Russo, Commerical Director
salvatore.russo@trabocca.com
Matthew Harrison, Key Account Manager / Sourcing Manager
matthew.harrison@trabocca.com
Christiaan Daarnhouwer, Trader
christiaan.daarnhouwer@trabocca.com
Maria Porto, Trader
maria.porto@trabocca.com
Cerianne Bury, Global QA Manager
cerianne.bury@trabocca.com
Wolde Tagesse
wolde.tagesse@trabocca.com
Paul Leyer-Pritzkow, Sustainability & EUDR
paul.leyer-pritzkow@tradinorganic.com
Maurice Kilian, Marketing & Coordination
maurice.kilian@trabocca.com
