Operation Cherry Red

Operation Cherry Red awards Ethiopian coffee farmers for hard work and innovation, and provides roasters with some of the most unique, high scoring and high-volume coffees in Ethiopia.

Revolutionizing quality coffee,
one cherry at a time

Through the program’s 50 cents per pound premium, training and resource assistance along the entire process, farmers realize they have the means to produce stunning cup profiles. The program is revolutionizing coffee quality, one cherry at a time, by supporting farmers to consistently produce 90+ scoring macro-lots.

Transforming the supply chain
with an exceptional cup

Roasters not only need quality coffees, but also volume and traceability—the same is true for farmers. Around the world, roasters invest in transforming the supply chain and elevating Ethiopian coffee farmers when they share the story of Operation Cherry Red with an exceptional cup.