In 2007, we set up the ‘Operation Cherry Red’ project, to inspire our producers to make the best possible quality coffee in their region and award them for their efforts and results. This project includes Washed, Pulped Natural, Semi-Washed and Natural coffees. Before the harvest Trabocca invites a select group of farmers/producers to participate by producing micro-lots from only 100% red ripe cherries. These lots are carefully hand selected several times and processed according to our minimum standards.
We support our partner producers with pre-finance, new hardware and knowledge. Trabocca also pays a big premium if the quality of the arrivals in Addis Ababa pass our quality standard during our cupping-tables in Addis Ababa and Amsterdam. The minimum score is set at 88 points.
We put a lot of effort into preserving the high quality of our coffee by monitoring fast and safe transport as well as timely and proper processing. We supervise immediate packing in GrainPro bags or vacuum cartons. Our containers are loaded in Addis rather than Djibouti and transport to Djibouti is coordinated to make sure they go straight onto actual shipments.
The roaster is given the opportunity to buy exemplarily coffees with a fascinating story while, at the same time, supporting progress on quality production in Ethiopia and awarding hard working farmers with visions for the future. The coffees are sold at good premiums and Trabocca reinvests the extra margins in the specific supply chains to help the producers continually improve their product and push the bar upwards!
The incentive is to create better quality and also inspire other suppliers. Quality does pay! In line with this objective we also promote an increase in volume without a loss in quality. Ethiopia is capable of producing amazingly big lots. Trabocca believes that micro lots are not the future for anyone. For several years now, we have been able to allow full container lots as a result of our OCR program.
The OCR project paid USD 5,000 in 2008 for new drying beds. In 2009, it invested USD 8,000 for drying beds and shade nets. In 2010, it paid for a generator costing USD 9000 and, in 2011, it provided USD 10,000 for fixing roads to transport the coffee faster. We provided interest free loans to buy new eco-pulpers and huller graders. In 2012, we paid USD 14,000 for a high-quality full cupping lab for our supplier.
Coffees From OCR
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